My path in copywriting began in 2012. From July 2021 until the full-scale invasion of russia into Ukraine on February 24, 2022, I worked in Vinnytsia city's marketing and tourism department as an SMM manager. It is a slightly unusual case for this profession because there were no usual KPIs, direct sales, or a huge amount of new subscribers due to a specific target audience: my main task was to make tourists fall in love with Vinnytsia and receive income for the city budget.